Every year, 90% of startups fail—CB Insights recently showed us the usual assassins:

lack of market need (35%), lack of competitive awareness (20%), and poor pricing (15%).

Survival isn’t much better: only 35% of US businesses last 10 years, 50% of UK firms survive three, 45% of EU ventures make five, and just 10% of Indian startups reach five.

Brazil holds at 50% over four years, while Africa sees 46% early survival—few make it past Series B, according to Stripe.

That's the problem we are trying to solve.